If you are like most Montessori school administrators, you are squarely focused on providing a high-quality education as opposed to a high-quality
Montessori website design. However, there is an argument to be made that the look and functionality of your website is just as important as the quality of your educational services. Provide interested parents and students with a polished website highlighted by an intuitive user experience design that functions to perfection on all mobile computing devices and you will have laid the groundwork for Montessori school success across posterity.
Why You Should Consider Redesigning Your Montessori School Website
Take a moment to view your
Montessori website design from the eyes of a prospective student or parent. Consider whether the website looks and functions as it should. Does the website work without flaw on smartphones, tablets, laptops and other mobile computing devices? If not, it is time for a redesign. In fact, even aesthetic shortcomings and an underwhelming user experience design are enough to justify a redesign. These facets of your Montessori school website might seem like subtleties yet they are actually quite important.
People really do judge Montessori schools as well as other businesses based on the look and user experience of their website. If your website is even slightly flawed, those shortcomings will inevitably send many would-be Montessori school students to competitors’ websites. The bottom line is a flawed Montessori school website indicates your educational institution is outdated, lacks tech-savvy and overlooks the small stuff that actually matters a great deal.
Points of Focus for Your Montessori School Website Redesign
There is a common misconception in the education industry that merely having a website is all that is necessary to bolster enrollment. The truth is merely building a website will not suffice. The visual appeal and user experience design of your website are particularly important. The site should be easily navigable regardless of the computing device in use. In other words, your Montessori school website is an important component of your organization’s overarching marketing plan. Oftentimes, the website is the first point of contact between your institution and the general public. If you do not make a positive first impression with your digital footprint, interested parties will inevitably flock to the competition. This is precisely why it is prudent to hire an in-house tech specialist or outsource your Montessori school website redesign to a professional web design specialist.
Do not stop improving your website until it truly reflects the quality of your Montessori school. This is your opportunity to put your best foot forward and brag a little bit. If your website does not already feature positive student testimonials, it is well past time to put those write-ups “above the fold” on several of your web pages. “
Above the fold” is a newspaper industry term referring to information that is prominently featured on the upper half of the page, traditionally above the center crease of a tangible paper newspaper. In a digital context, this term refers to the strategic placement of important information, such as glowing student testimonials, toward the top of web pages.
Does Your Montessori School Website Educate the Public About the Montessori Approach?
Above all, your Montessori school website should be informative. Take a long, hard look at your website to determine if it communicates your unique value offering in a clear and cogent manner. Do not lose sight of the fact that most people have only heard of Montessori schools in passing. Your website is the perfect platform to communicate the value of a Montessori education. Use plain English to explain why Montessori schools are worth the cost of admission. Familiarize the audience with the Montessori method, show how this method of instruction benefits students/parents and it won’t be long until your Montessori school website converts that many more online visitors into tuition-paying customers.
