Skip to main content

Now is the Time for Your Montessori School Website Redesign

Montessori website design-Montessori Marketing Strategies

If you are like most Montessori school administrators, you are squarely focused on providing a high-quality education as opposed to a high-quality Montessori website design. However, there is an argument to be made that the look and functionality of your website is just as important as the quality of your educational services. Provide interested parents and students with a polished website highlighted by an intuitive user experience design that functions to perfection on all mobile computing devices and you will have laid the groundwork for Montessori school success across posterity.

Why You Should Consider Redesigning Your Montessori School Website

Take a moment to view your Montessori website design from the eyes of a prospective student or parent. Consider whether the website looks and functions as it should. Does the website work without flaw on smartphones, tablets, laptops and other mobile computing devices? If not, it is time for a redesign. In fact, even aesthetic shortcomings and an underwhelming user experience design are enough to justify a redesign. These facets of your Montessori school website might seem like subtleties yet they are actually quite important. People really do judge Montessori schools as well as other businesses based on the look and user experience of their website. If your website is even slightly flawed, those shortcomings will inevitably send many would-be Montessori school students to competitors’ websites. The bottom line is a flawed Montessori school website indicates your educational institution is outdated, lacks tech-savvy and overlooks the small stuff that actually matters a great deal.

Points of Focus for Your Montessori School Website Redesign

There is a common misconception in the education industry that merely having a website is all that is necessary to bolster enrollment. The truth is merely building a website will not suffice. The visual appeal and user experience design of your website are particularly important. The site should be easily navigable regardless of the computing device in use. In other words, your Montessori school website is an important component of your organization’s overarching marketing plan. Oftentimes, the website is the first point of contact between your institution and the general public. If you do not make a positive first impression with your digital footprint, interested parties will inevitably flock to the competition. This is precisely why it is prudent to hire an in-house tech specialist or outsource your Montessori school website redesign to a professional web design specialist. Do not stop improving your website until it truly reflects the quality of your Montessori school. This is your opportunity to put your best foot forward and brag a little bit. If your website does not already feature positive student testimonials, it is well past time to put those write-ups “above the fold” on several of your web pages. “Above the fold” is a newspaper industry term referring to information that is prominently featured on the upper half of the page, traditionally above the center crease of a tangible paper newspaper. In a digital context, this term refers to the strategic placement of important information, such as glowing student testimonials, toward the top of web pages.

Does Your Montessori School Website Educate the Public About the Montessori Approach?

Above all, your Montessori school website should be informative. Take a long, hard look at your website to determine if it communicates your unique value offering in a clear and cogent manner. Do not lose sight of the fact that most people have only heard of Montessori schools in passing. Your website is the perfect platform to communicate the value of a Montessori education. Use plain English to explain why Montessori schools are worth the cost of admission. Familiarize the audience with the Montessori method, show how this method of instruction benefits students/parents and it won’t be long until your Montessori school website converts that many more online visitors into tuition-paying customers.

Popular posts from this blog

5 Effective Digital Marketing Strategies & Tactics for Small Businesses

5 Effective Digital Marketing Strategies & Tactics for Small Businesses  Business in 2019 as taken a completely different outlook from what it used to be some decades ago. The business world is becoming increasingly competitive and if you want to stay ahead, you can’t afford to get left behind. We’ll be discussing some of the best digital marketing strategies for small businesses in today’s digital world. Truth is if your business will grow to make long-term success, a major part of your marketing will have to be focused on digital channels. Talking of digital channels, there are just too many to choose from. This can easily make you feel overwhelmed. But for the sake of simplicity, we’ll pinpoint five of the best digital marketing tactics that will make the most impact on your small business in 2019 and beyond. Search Engine Optimization (SEO) Maybe you will agree, or maybe you won’t, but SEO is no doubt one of the most popular digital marketing strategies. It basical

5 Online Marketing Tips for Successful Digital Marketing Campaigns

5 Online Marketing Tips for Successful Digital Marketing Campaigns If at this time your business still lacks a solid online presence, you’re already lagging behind. You’ll need a clear internet market plan or a carefully designed digital marketing strategy. Without these, you’ll find it nearly impossible to stay ahead. Your customers are already online and most of your competitors are probably there too.    To help you make sense of your digital marketing campaign, here are some online marketing tips that will be very vital to your internet marketing success. Here, let’s go! Set Your Digital Marketing Goals Why are you doing this? Ask yourself. Some businesses need more clients for more sales. Some are looking to create a brand and skyrocket their popularity. For many, the campaign is simply to stay ahead of the competition. What is your own goal? Why are you committed to this? Digital marketing is great for your business, no doubt. What is not good is going all in