tag:blogger.com,1999:blog-57886507770368998842024-03-16T11:53:05.318-07:00Internet Marketing BlogTips for Internet MarketingLukehttp://www.blogger.com/profile/14798351480238544286noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-5788650777036899884.post-72754129425603334682020-02-20T15:37:00.001-08:002020-02-20T15:48:46.574-08:00Now is the Time for Your Montessori School Website Redesign <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiFovqLRE3hC2Uv0Qn_Jknhz27TVLcII8hMbCFzC2PS-7aOEwHdjwti-fcpaIc3wtW_1j5VZtOKRpNi7aZ8NYQxSjx7QhIq4vqCz0GYk8-dldtb_-K3S_wyGB_YRBheA97ONlTzsG68JEX/s1600/montessori-website-design-Montessori+Marketing+Strategies.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Montessori website design-Montessori Marketing Strategies" border="0" data-original-height="413" data-original-width="640" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiFovqLRE3hC2Uv0Qn_Jknhz27TVLcII8hMbCFzC2PS-7aOEwHdjwti-fcpaIc3wtW_1j5VZtOKRpNi7aZ8NYQxSjx7QhIq4vqCz0GYk8-dldtb_-K3S_wyGB_YRBheA97ONlTzsG68JEX/s400/montessori-website-design-Montessori+Marketing+Strategies.jpg" title="" width="400" /></a></div>
<br />
If you are like most Montessori school administrators, you are squarely focused on providing a high-quality education as opposed to a high-quality <a href="https://montessorimarketingstrategies.com/montessori-website-design/" target="_blank">Montessori website design</a>. However, there is an argument to be made that the look and functionality of your website is just as important as the quality of your educational services. Provide interested parents and students with a polished website highlighted by an intuitive user experience design that functions to perfection on all mobile computing devices and you will have laid the groundwork for Montessori school success across posterity.
<br />
<h2>
Why You Should Consider Redesigning Your Montessori School Website</h2>
Take a moment to view your <a href="https://montessorimarketingstrategies.com/montessori-website-design/" target="_blank">Montessori website design</a> from the eyes of a prospective student or parent. Consider whether the website looks and functions as it should. Does the website work without flaw on smartphones, tablets, laptops and other mobile computing devices? If not, it is time for a redesign. In fact, even aesthetic shortcomings and an underwhelming user experience design are enough to justify a redesign. These facets of your Montessori school website might seem like subtleties yet they are actually quite important.
People really do judge Montessori schools as well as other businesses based on the look and user experience of their website. If your website is even slightly flawed, those shortcomings will inevitably send many would-be Montessori school students to competitors’ websites. The bottom line is a flawed Montessori school website indicates your educational institution is outdated, lacks tech-savvy and overlooks the small stuff that actually matters a great deal.
<br />
<h2>
Points of Focus for Your Montessori School Website Redesign </h2>
There is a common misconception in the education industry that merely having a website is all that is necessary to bolster enrollment. The truth is merely building a website will not suffice. The visual appeal and user experience design of your website are particularly important. The site should be easily navigable regardless of the computing device in use. In other words, your Montessori school website is an important component of your organization’s overarching marketing plan. Oftentimes, the website is the first point of contact between your institution and the general public. If you do not make a positive first impression with your digital footprint, interested parties will inevitably flock to the competition. This is precisely why it is prudent to hire an in-house tech specialist or outsource your Montessori school website redesign to a professional web design specialist.
Do not stop improving your website until it truly reflects the quality of your Montessori school. This is your opportunity to put your best foot forward and brag a little bit. If your website does not already feature positive student testimonials, it is well past time to put those write-ups “above the fold” on several of your web pages. “<a href="https://en.wikipedia.org/wiki/Above_the_fold" target="_blank">Above the fold</a>” is a newspaper industry term referring to information that is prominently featured on the upper half of the page, traditionally above the center crease of a tangible paper newspaper. In a digital context, this term refers to the strategic placement of important information, such as glowing student testimonials, toward the top of web pages.
<br />
<h2>
Does Your Montessori School Website Educate the Public About the Montessori Approach?</h2>
Above all, your Montessori school website should be informative. Take a long, hard look at your website to determine if it communicates your unique value offering in a clear and cogent manner. Do not lose sight of the fact that most people have only heard of Montessori schools in passing. Your website is the perfect platform to communicate the value of a Montessori education. Use plain English to explain why Montessori schools are worth the cost of admission. Familiarize the audience with the Montessori method, show how this method of instruction benefits students/parents and it won’t be long until your Montessori school website converts that many more online visitors into tuition-paying customers.
Bernadettehttp://www.blogger.com/profile/06899717144462711130noreply@blogger.comtag:blogger.com,1999:blog-5788650777036899884.post-77444352618733187262020-01-27T16:34:00.002-08:002020-01-27T16:36:04.155-08:00Web Design Trends<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYNEvq7mMone-Y6-lAsbiWYjv6jSHFyqSGbJbGG3w-RJU0Oqjk_FDbTojiza41Go9xUIN_ga8F4Y3cyEr2qJf3T4CdtXRE1HjMUhVhy3qmz0lj59hJAj7ub7MD_xtj9jJS9mzD4VuOewk5/s1600/web+design+trends-Snapdragon.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Web design trends - Snapdragon" border="0" data-original-height="462" data-original-width="800" height="368" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYNEvq7mMone-Y6-lAsbiWYjv6jSHFyqSGbJbGG3w-RJU0Oqjk_FDbTojiza41Go9xUIN_ga8F4Y3cyEr2qJf3T4CdtXRE1HjMUhVhy3qmz0lj59hJAj7ub7MD_xtj9jJS9mzD4VuOewk5/s640/web+design+trends-Snapdragon.jpg" title="" width="640" /></a></div>
<br />
As you evaluate your business' digital presence in 2020, it pays to take a look at the web design trends that will be dominating the web this year. Finding trends that balance between aesthetics and functionality will set you up for high conversion rates and improved user engagements.
So, what's new in <a href="https://snapdragonservices.com/squarespace-web-design" target="_blank">Squarespace web design</a> this year? Which areas do you need to tweak your website to keep up with the demands and trends in the digital space? This year, you can expect to see web designers embracing the visual side of graphic design and combining it with the high-tech side of evolving tech. With this in mind, here are the top five web design trends that you should look out for in 2020!
<br />
<br />
<a name='more'></a><br />
<h2>
1. Minimalist Web Design</h2>
Minimalism in web design refers to the strategy of simplifying interfaces by removing elements or content that doesn't enhance user experience. This trend has been around for a few years now, and it's here to stay. A minimalist web design approach features the following elements:<br />
<br />
<ul>
<li>A limited or monochromatic color palette </li>
<li>Limited features and components on a webpage </li>
<li>Maximum negative space or white space </li>
<li>Use of grid layouts to organize content </li>
<li>Large and vivid photography </li>
<li>Dramatic typography </li>
</ul>
<br />
Minimalism doesn't mean you can't use color or add elements to webpages -- it only aims at ensuring your pages aren't cluttered with irrelevant content that causes visual stress. With mobile traffic accounting for over <a href="https://www.statista.com/statistics/617136/digital-population-worldwide/" target="_blank">58% of the total web traffic</a>, there is an increasing need to design websites with less clutter as they are more appealing to mobile users
<br />
<h2>
2. Dark Mode </h2>
Dark mode was a widely used trend in 2019, and Google introduced it on most of its applications, such as Chrome and YouTube. As more app developers incorporate the dark UI feature into their designs, web developers are not being left behind. In 2020, we expect to see more websites incorporating the dark mode into their design.
<a href="https://snapdragonservices.com/squarespace-web-design" target="_blank">Squarespace web design</a> experts can include an in-built feature that allows users to switch between light and dark modes when visiting websites. The dark UI feature reduces eyestrain, eliminates distracting whitespace on some pages, and enhances focus. It also helps extend battery usage, an appealing feature for smartphone users.
<br />
<h2>
3. 3D Graphics in Web Design</h2>
As aforementioned, web designers have, for the past few years, began to play around with the <a href="https://www.digi-campus.com/2019/05/is-it-time-to-redesign-your-website-heres-how-to-know.html" target="_blank">visual side of design</a>. One of the recent trends that are here to stay is the use of 3D graphics in web design. While Squarespace web design experts are not saying goodbye to flat graphics, you can expect to see a mix of flat and 3D graphics in landing pages and webpages across the digital space.
3D graphics are known to be more visually striking, inspiring, and engaging than 2D graphics. Their ability to create the feeling of a visual presence makes it easy for users to interact with them, and this enhances engagement and increases conversions.
<br />
<h2>
4. Diverse Typography</h2>
Lowercase fonts and sans-serif typefaces have been around for years. In fact, they have been normalized as the ideal fonts for webpages. However, in the recent past, designers have been getting bolder with fonts. In 2020, expect to see more diverse typography. Websites are starting to move away from the conventional serifs in "normal" font sizes to more daring font types and sizes.
Pairing minimalist design with large typography is the in-thing in 2020. Prepare to see larger-than-life typography that you can read from across the room and font types you never though usable on a webpage. This trend aims at creating a dramatic contrast that enhances the focus around specific elements on the webpage to increase engagement.
<br />
<h2>
5. Voice Interaction</h2>
Voice assistants such as Alexa and Siri have dominated mobile searches over the last few years. In fact, according to research, voice search will account for more than 50% of all web searches in 2020. This is not to say that you should develop your own voice assistant for your site. However, you can optimize the website for voice searches!
Here are a few tips on how to make this happen and stay ahead of this trend:
Use conversational and easy-to-understand language for your content
Include long-tail keywords in your SEO strategy
Organize your webpages so search engine bots can easily interpret them
Use both short and long-form content
Finally, optimize your website for mobile users and pay attention to page speed. Doing this will position your content on the first page of search engine results from voice searches.
These are some of the top web design trends you should expect in 2020. As you gear up for these changes, talk to a Squarespace web design expert for professional input and design services.
Bernadettehttp://www.blogger.com/profile/06899717144462711130noreply@blogger.comtag:blogger.com,1999:blog-5788650777036899884.post-90370816841768385652019-10-23T04:48:00.000-07:002019-10-23T05:24:19.884-07:005 Things to Consider in Your Website Redesign Budget <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmBg7aEkq8-9MJWxGnJMRYq9ZJ42-oAs0m0Mf0BWE9U0xOFQXOF4rC26u4jMaPnqppkh9-LeCQYUKAef6GHERpagp_lyhELHDN-TeetzFIr6TaqCTT22MkDLSC7JO2weoeaYZ5JVjiZs-q/s1600/Joomla-website-redesign-Snap+Dragon.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Joomla web design - Snap Dragon" border="0" data-original-height="667" data-original-width="1000" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmBg7aEkq8-9MJWxGnJMRYq9ZJ42-oAs0m0Mf0BWE9U0xOFQXOF4rC26u4jMaPnqppkh9-LeCQYUKAef6GHERpagp_lyhELHDN-TeetzFIr6TaqCTT22MkDLSC7JO2weoeaYZ5JVjiZs-q/s400/Joomla-website-redesign-Snap+Dragon.jpg" title="" width="400" /></a></div>
<br />
The cost of designing a small business website can be anything between $2,000 and $9,000, according to research. The price can go as high as over $35,000 for corporate websites and $50,000 for e-commerce sites. Now, if you are going to spend thousands of dollars on redesigning your website, you should do it right!<br />
<br />
<a name='more'></a>Before you find a <a href="https://snapdragonservices.com/joomla-web-design-services" target="_blank">Joomla web design</a> expert for redesign services, it's essential to consider your budget and what to include in it. Working with a budget is useful for these two reasons:<br />
<ul>
<li>It helps you come up with a realistic project based on your financial capabilities </li>
<li>It enables you to decide what to add and remove from your web design package </li>
</ul>
A crucial part of planning is determining what to include in your web design budget. Whether you're trying to save costs or not, there are a few things that you cannot afford to skimp on when redesigning your site. With this in mind, here are the top things to consider in your website redesign budget!<br />
<h2>
1. Design and User Experience</h2>
One of the major reasons you may want to redesign your website is because it is old. An old and outdated design can drive customers away from your site and cause a dip in conversions. Thus, the first thing to incorporate in your budget is the web design.
Today, choosing a design for your website is not just about getting something that's visually attractive. It's about enhancing the user experience, improving navigation, and creating an inclusive site that caters to the needs of all your customers. It's also about choosing colors, font, and text that make your website appealing and readable by the target audience.
Thus, account for a new website design if your current one is outdated. <a href="https://snapdragonservices.com/joomla-web-design-services" target="_blank">Joomla web design</a> experts can create a beautiful and functional site that will improve user experience and meet your business marketing goals.
<br />
<h2>
2. Site Responsiveness and SEO</h2>
As you redesign your website, think about responsiveness and SEO. According to research, <a href="https://www.statista.com/topics/779/mobile-internet/" target="_blank">over 4 billion online users</a> access the internet through their mobile phones. Gone are the days when sites were designed for desktop computers only. Today, you need a mobile version of your website to attract traffic.
If your current website isn't responsive, incorporate this into your budget. The designers should build a mobile-friendly site that caters to the needs of desktop, smartphone, and tablet users.
Note that mobile responsiveness and SEO go hand-in-hand. If your site isn't mobile-friendly, it won't rank top on search engines. Thus, have SEO in mind when designing. Your designer should consider other design elements such as layout, navigation, image and video optimization, and site speed. These also determine whether your site is optimized for search engines. You can also consider an <a href="https://wsiconnect.com/your-challenges/seo-company/" target="_blank">SEO Company</a> that specializes in optimization of your site.
<br />
<h2>
3. Functionality and Integrations</h2>
Another critical thing to consider in your web redesign budget is the functionality of your website. Does the current design meet your needs? If not, what can you do to improve its functionality? Also, think about the integrations you need to enhance the website and boost customer service.
For example, do you want customers to register on your site for consultation or services? If so, do you have a registration form integrated into the website? Would you like a forum on the site where clients can interact?
Integrations are not just about the customer. Third-party tools like analytics, email marketing, social media tools, and content management systems can go a long way in improving your marketing and content goals. If you have a CRM system or e-commerce store for your business, you may also want to integrate it into your website.
<br />
<h2>
4. Digital Marketing</h2>
Do you want to use digital marketing strategies for your business? If so, you need to consider them when redesigning your website. Digital marketing requires linking of your website with your social media platforms. This way, you can direct clients from social media to your site and vice versa.
For your marketing efforts to bear fruits, you need to do more than just connecting your website to your social platforms. You also need to create fresh content to attract traffic and engage your audience. When redesigning your website, think about how your web design aligns with your marketing goals and make the necessary changes.
<br />
<h2>
5. Website Maintenance</h2>
Finally, you don't want to forget about website maintenance. The annual cost of maintaining a simple business website with 8 to 16 webpages can be around $400 to $1,200. Thus, you need to budget for this as well to avoid financial constraints down the road.
Website maintenance includes paying for software subscriptions, testing responsiveness with new devices, upgrading and updating your CMS, and even tweaking some of your pages. If your business is ever-growing, you also need to expand its hosting capabilities, and this will cost money.
<br />
<h2>
Ready to Budget for Your Website Redesign?</h2>
Redesigning a website is more than changing the style and colors. It should involve giving your entire website an overhaul to ensure it stays up-to-date with SEO trends, enhances customer experience, and remains functional. It also entails accounting for site maintenance to cater to changes and developments. Have these things in mind as you redesign your website to ensure you get the best value from the project.
Bernadettehttp://www.blogger.com/profile/06899717144462711130noreply@blogger.comtag:blogger.com,1999:blog-5788650777036899884.post-89973493981482303092019-06-20T19:52:00.001-07:002019-08-01T21:54:57.071-07:006 Crucial Things To Ask Your Web Designer Before The Project Begins <style type="text/css">
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 16.0px; font: 13.3px 'Times New Roman'; color: #000000; -webkit-text-stroke: #000000}
p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 28.0px; font: 24.0px 'Times New Roman'; color: #000000; -webkit-text-stroke: #000000}
p.p5 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 14.0px; font: 12.0px Times; color: #000000; -webkit-text-stroke: #000000; min-height: 14.0px}
li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 16.0px; font: 13.3px 'Times New Roman'; color: #000000; -webkit-text-stroke: #000000}
li.li3 {margin: 0.0px 0.0px 18.6px 0.0px; line-height: 16.0px; font: 13.3px 'Times New Roman'; color: #000000; -webkit-text-stroke: #000000}
li.li4 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 16.0px; font: 13.3px 'Times New Roman'; color: #0000ff; -webkit-text-stroke: #0000ff}
span.s1 {font-kerning: none}
span.s2 {text-decoration: underline ; font-kerning: none; color: #0000ff; -webkit-text-stroke: 0px #0000ff}
span.s3 {font: 13.3px Times; font-kerning: none}
span.s4 {-webkit-text-stroke: 0px #000000}
span.s5 {text-decoration: underline ; font-kerning: none; -webkit-text-stroke: 0px #0000ff}
span.s6 {font: 13.3px Times; font-kerning: none; color: #000000; -webkit-text-stroke: 0px #000000}
ul.ul1 {list-style-type: disc}
</style>
<br />
<div class="p1">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIgSHpucnQbRriULxV4nSEVke9itTZxQGB8-YkaasrW0RrkPleKS8YjTowaUdVLV_Pxbza3Tbl8S7AFHlXHXUCehTKjyb8acYTRM8HIJec1RrgzVR8VjAlPJWlDmSpkV_JOasp6WTJTRHo/s1600/web_designer_crucial_things_to_ask_snapdragon_joomla_web_design.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Joomla Web Design - Snap Dragon Services" border="0" data-original-height="1008" data-original-width="1600" height="401" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIgSHpucnQbRriULxV4nSEVke9itTZxQGB8-YkaasrW0RrkPleKS8YjTowaUdVLV_Pxbza3Tbl8S7AFHlXHXUCehTKjyb8acYTRM8HIJec1RrgzVR8VjAlPJWlDmSpkV_JOasp6WTJTRHo/s640/web_designer_crucial_things_to_ask_snapdragon_joomla_web_design.jpg" title="Joomla Web Design - Snap Dragon Services" width="640" /></a></div>
<span class="s1"><br /></span><span class="s1">Are you just launching a website to give your business online visibility? Have you hired a <a href="https://snapdragonservices.com/web-design-services"><span class="s2">Joomla web design</span></a> expert to design and brand the website for you?</span></div>
<div class="p1">
<span class="s1"><br />
</span></div>
<div class="p1">
<span class="s1">Web design is one of the most essential elements of running a website. According to statistics, <a href="https://www.bluecorona.com/blog/20-web-design-facts-small-business-owners/"><span class="s2">48% of online users</span></a> consider web design an essential factor in determining whether they will engage a website or not.</span></div>
<div class="p1">
<span class="s1"><br />
</span></div>
<div class="p1">
<span class="s1">Therefore, as you choose a web design expert, you should know that your business' success in the digital space relies on the quality of work they put in. With this in mind, you must ask a few vital questions and gain insight into the project before its commencement.</span></div>
<div class="p1">
<span class="s1"><br />
</span></div>
<div class="p1">
<span class="s1">Here are the top eight questions you should ask your designer before starting the project.</span></div>
<div class="p1">
<span class="s1"><br />
</span></div>
<div class="p2">
<h2>
<span class="s1" style="font-weight: normal;">1. Will They Use Templates or Build the Site from Scratch?</span></h2>
</div>
<div class="p1">
<span class="s1">Joomla has a broad collection of templates that web designers can use to build sites. However, those who don't wish to use the templates can opt to create custom sites by coding the entire site from scratch.</span></div>
<div class="p1">
<span class="s1"><br />
</span></div>
<div class="p1">
<span class="s1">Before starting the project, ask whether the designer will use available templates or build the site from scratch. Existing templates are designed by experienced developers who provide customer support, carry out updates, and fix bugs.</span><br />
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">If your developer builds the site from scratch, you need to know about the following:</span></div>
<ul>
<li>Will they offer customer support after the site goes live?</li>
<li>Will they provide browser and CMS compatibility testing services?</li>
<li>For how long will you receive support for your website?</li>
</ul>
<ul class="ul1">
</ul>
<div class="p1">
<span class="s1">The last thing you want is a broken site and a developer who's nowhere to be found. Thus, figure out these things before starting the project.</span></div>
<div class="p1">
<span class="s1"><br />
</span></div>
<div class="p2">
<h2>
<span class="s1" style="font-weight: normal;">2. Are There Project Deliverables?</span></h2>
</div>
<div class="p1">
<span class="s1">There are a few things you may be required to provide before designing your website. These include the following:</span></div>
<ul>
<li>Domain and hosting</li>
<li>Branding material</li>
<li>Marketing content</li>
</ul>
<div class="p1">
<span class="s1">Knowing in advance when the deliverables are due helps you to make arrangements and prevent project downtimes. Also, some web design experts offer these assets as part of their package.</span></div>
<div class="p1">
<span class="s1"><br />
</span></div>
<div class="p1">
<span class="s1">Ask about these in advance to eliminate assumptions and ensure your website goes live within the estimated period.</span></div>
<div class="p1">
<span class="s1"><br />
</span></div>
<div class="p2">
<h2>
<span class="s1" style="font-weight: normal;">3. How Many Revisions Can You Make?</span></h2>
</div>
<div class="p1">
<span class="s1">Just because you've communicated your needs to your designer doesn't mean they'll get everything right the first time. You may have to ask for edits to tweak a few things before the site goes live.</span></div>
<div class="p1">
<span class="s1">Some designers allow you to recommend edits at various stages of the project while others only allow them at the end of the project. Some let you make as many revisions as possible until you're satisfied with the design while others limit you to two or three edits.</span></div>
<div class="p1">
<span class="s1">Ask your designer how many edits they'll let you make and at what stage of the project. This will prevent frustrations if they decide to limit revisions and leave you less-than-satisfied with the work.</span></div>
<div class="p1">
<span class="s1"><br />
</span></div>
<div class="p2">
<h2>
<span class="s1" style="font-weight: normal;">4. Can You Edit the Web Design Yourself?</span></h2>
</div>
<div class="p1">
<span class="s1">Will there be a need for you or your in-house design team to tweak a few elements of the web design in the future? If so, is it possible to do this without jeopardizing your entire website?</span><br />
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Ask your designer whether it's possible for you to customize the design in the future? They should also be in a position to offer relevant training to your in-house team on how to tweak the website without breaking it.</span><br />
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">If this is not possible, let them know the available alternatives. Will they be available to make these edits when you need them? If so, forge an arrangement.</span></div>
<div class="p1">
<span class="s1"><br />
</span></div>
<div class="p2">
<h2>
<span class="s1" style="font-weight: normal;">5. What Else is Included in the Design Package</span></h2>
</div>
<div class="p1">
<span class="s2"><a href="https://snapdragonservices.com/web-design-services">Joomla web design</a></span><span class="s1"> is more than just creating a beautiful website. There's a lot that goes into creating a site that will thrive in the digital space. Some of the services that web designers add to their packages include the following:</span></div>
<ul>
<li>Brand strategy</li>
<li><a href="https://internetmarketingmadezy.blogspot.com/2019/03/5-effective-digital-marketing.html">SEO strategy</a></li>
<li>Content marketing</li>
<li>Performance evaluation</li>
</ul>
<div class="p1">
<span class="s1">If your designer offers these services in addition to web design, you may save a lot of money in the future. Some even offer to train your in-house team so you won't have to outsource the services in the future.</span></div>
<div class="p1">
<span class="s1"><br />
</span></div>
<div class="p2">
<h2>
<span class="s1" style="font-weight: normal;">6. What Results Should You Expect?</span></h2>
</div>
<div class="p1">
<span class="s1">Finally, don't start a web design project without knowing what to expect from it. If you go in blindly, you may not know whether the design is working or not. Below are some of the things you can expect from web design:</span></div>
<ul>
<li>Mobile responsiveness and increased mobile traffic</li>
<li>Increased leads and site conversions</li>
<li>High ranking on search engines</li>
<li>Increased business revenue from online leads</li>
</ul>
<div class="p1">
<span class="s1">Ask your designer what results you should expect and how you will measure them. If you need to use any analytics or monitoring tools, they should recommend the best ones and install them for you where necessary.</span></div>
<div class="p1">
<span class="s1"><br />
</span></div>
<div class="p2">
<h2>
<span class="s1" style="font-weight: normal;">Final Thoughts</span></h2>
</div>
<div class="p1">
<span class="s1">Whether you're launching a website or are revamping your current one, i<a href="https://snapdragonservices.com/blog/70-how-to-plan-for-your-website" target="_blank">t's essential to have these things in mind before commencing the design project.</a> A good web designer will address these questions with you beforehand to ensure the newly designed website meets your business needs.</span></div>
<br />Bernadettehttp://www.blogger.com/profile/06899717144462711130noreply@blogger.comtag:blogger.com,1999:blog-5788650777036899884.post-38216078849464981922019-05-23T15:50:00.001-07:002019-08-01T21:52:21.843-07:00Is It Time to Redesign Your Website? Here's How to Know<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSZsjgH7ddCTaP_FERp9PoBN9erx9HXb7WTTAfVwn_elA9rwOybBP2WBDrQjNPXQ-i-p8wVcGM31Y92IilMdtRrj0fjPDN5GtWXdLfhAe4RGv4u5vhu5iB8wOm2TRLFD4QgA1p_yOEFrYR/s1600/joomla_web_design_snapdragon.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Joomla Web Design - Snap Dragon Services" border="0" data-original-height="1067" data-original-width="1600" height="425" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSZsjgH7ddCTaP_FERp9PoBN9erx9HXb7WTTAfVwn_elA9rwOybBP2WBDrQjNPXQ-i-p8wVcGM31Y92IilMdtRrj0fjPDN5GtWXdLfhAe4RGv4u5vhu5iB8wOm2TRLFD4QgA1p_yOEFrYR/s640/joomla_web_design_snapdragon.jpg" title="Joomla Web Design - Snap Dragon Services" width="640" /></a></div>
<br />
Recent statistics show that 38% of web users navigate away from unattractive websites. Another 59% admitted to preferring beautifully designed content to simple content.<br />
<br />
However, web design is not just about using appealing colors and attractive layout. It is also about improving the user experience while meeting your digital marketing goals. This is why it's essential to assess your website and redesign it whenever possible.<br />
<br />
When is the right time to tweak your current design? Below is a guide on how to know when to call in <a href="https://snapdragonservices.com/web-design-services">Joomla web design</a> experts for professional design services.<br />
<h2>
<b>1. Your Current Design is Unappealing and Unprofessional</b></h2>
Visual appeal is a key factor in web design. Your site colors, layout, and general arrangement are what a visitor first sees when they land on your webpage. Thus, if your website's design is unappealing and unprofessional, you may lose potential leads.<br />
<br />
You need to<a href="https://snapdragonservices.com/blog/70-how-to-plan-for-your-website" target="_blank"> redesign your site to improve its visual appeal and professionalism</a>. Here are some tips on how to go about this:<br />
<ul>
<li>Choose a color scheme based on the psychology of color</li>
<li>Utilize multimedia in the form of images, video, graphs, and graphics to break down text content, improve visual appeal, and encourage action</li>
<li>Use colors and brand logos in the same place on each webpage on your site</li>
<li>Reduce clutter on your website by keeping images, ads, and navigation bars minimal</li>
</ul>
A beautiful and professional website is a magnet for visitors. Work with a Joomla web design expert to come up with an appealing design that will draw and keep potential leads on your website.<br />
<h2>
<b>2. Your Site is Mobile Unfriendly</b></h2>
With around <a href="https://www.ciodive.com/news/70-of-internet-traffic-comes-from-mobile-phones/510120/">70% of web traffic</a> originating from mobile devices, there's no doubt that every webmaster needs a mobile responsive site to remain relevant in the digital space. If your site isn't responsive to mobile, you're losing out on huge traffic.<br />
<br />
A mobile-friendly site is one whose template automatically displays correctly on both desktop and mobile devices. Images and content resize accordingly to fit the size of the screen.<br />
<br />
Is your current design responsive to mobile? If not, you should redesign your website and get a new mobile-friendly template to maximize mobile traffic.<br />
<h2>
<b>3. You Have Outdated Code and Third-Party Tools </b></h2>
Over time, some third-party tools no longer receive updates, especially if the developers move on to newer ones. Similarly, the site's code may no longer be receiving updates, and this causes it to be outdated.<br />
<br />
Outdated code and third-party tools can hurt your web design. The code may create security vulnerabilities and expose your website to malicious attacks. If this happens, you risk losing valuable content or the entire website altogether.<br />
<br />
Outdated third-party tools affect the user experience. They slow down the site, increase site vulnerabilities, and become a nuisance on your webpages, especially if they aren't working.<br />
<br />
A redesign is a great idea to rid your site of outdated software, code, and tools. However, unless you're an expert, you may not know where to check. A <a href="https://snapdragonservices.com/web-design-services">Joomla web design</a> professional can locate outdated tools and code on your site, remove them, and redesign the entire website with new, up-to-date software and code.<br />
<h2>
<b>4. Your Site Has a High Bounce Rate</b></h2>
Bounce rate refers to the percentage of users who navigate away from a website after visiting only one page. A high bounce rate is an indication your site isn't meeting the needs of your target audience. The following issues can be responsible for this:<br />
<ul>
<li>Unclear titles and meta descriptions</li>
<li>Technical errors on the site</li>
<li>Slow loading webpages</li>
<li>Irrelevant content</li>
<li>Unappealing layout</li>
</ul>
If your site has a high bounce rate, you need to re-evaluate its design. Most of the above-mentioned problems point towards a design that's not working. For example, technical errors may be due to outdated code and tools on the site. Speed issues point towards a poor design, un-optimized images and video, and use of too much code among other problems.<br />
<br />
Redesigning your site can help declutter it of unnecessary plugins, optimize multimedia, and revise the code to enhance usability and reduce the bounce rate. <br />
<h2>
<b>5. You've Changed Your Marketing Goals</b></h2>
It isn't uncommon for businesses to change their marketing goals and strategies. If one strategy isn't working, or you have changed your objectives, you need to redesign your website to reflect the changes.<br />
<br />
For example, you may want to include e-commerce in your marketing goals. In this case, you need to redesign the website to incorporate a sturdy e-commerce platform. Similarly, if you want to generate leads on your website while providing content, you need some tweaks to include landing pages and calls-to-action.<br />
<br />
If you have made changes to your digital marketing goals, re-evaluate your site to determine whether it's overall design is in line with these changes. If not, it is time to tweak it.<br />
<h2>
<b>Do You Need to Redesign Your Website?</b></h2>
Redesigning your website can do wonders for your digital marketing goals. It can improve user experience, enhance lead generation, and ultimately increase your ROI.<br />
<br />
However, web design can be technical, and DIYing it can do more harm than good. Work with Joomla web design experts to come up with a new web design that will meet your goals.Bernadettehttp://www.blogger.com/profile/06899717144462711130noreply@blogger.comtag:blogger.com,1999:blog-5788650777036899884.post-1350494251950176492019-03-05T22:13:00.000-08:002019-08-01T21:53:20.740-07:005 Online Marketing Tips for Successful Digital Marketing Campaigns<h2>
5 Online Marketing Tips for Successful Digital Marketing Campaigns</h2>
If at this time your business still lacks a solid online presence, you’re already lagging behind.<br />
<br />
You’ll need a clear internet market plan or a carefully designed <a href="https://wsiconnect.com/your-challenges/" target="_blank">digital marketing</a> strategy. Without these, you’ll find it nearly impossible to stay ahead. Your customers are already online and most of your
competitors are probably there too.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7Z5OQvOgJBa5twgUyzfftjGw2V6pVIedHevuEETy_kmXzVyfpcQG68d-lo87UfcX8qgybmvgJCw6HJk8w5bevIXm54neNOXiQgFAvlyX9wnXe8dC556fDpTp5rh5MDijMlSxdz2DhBpbq/s1600/content+marketing+and+digital+marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Digital Marketing - WSI Connect" border="0" data-original-height="601" data-original-width="900" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7Z5OQvOgJBa5twgUyzfftjGw2V6pVIedHevuEETy_kmXzVyfpcQG68d-lo87UfcX8qgybmvgJCw6HJk8w5bevIXm54neNOXiQgFAvlyX9wnXe8dC556fDpTp5rh5MDijMlSxdz2DhBpbq/s400/content+marketing+and+digital+marketing.jpg" title="Digital Marketing - WSI Connect" width="400" /></a></div>
<br />
To help you make sense of your digital marketing campaign, here are some online marketing tips that will be very vital to your internet
marketing success. Here, let’s go!
<br />
<h2>
Set Your Digital Marketing Goals</h2>
Why are you doing this? Ask yourself.
Some businesses need more clients for more sales.<br />
<br />
Some are looking to create a brand and skyrocket their popularity. For many, the
campaign is simply to stay ahead of the competition. What is your own goal? Why are you committed to this?<br />
<br />
Digital marketing is great for your business, no doubt. What is not good is going all in without a goal or objective in your mind. This will
only leave you with nothing or perhaps, a jumbled mess.
You need strategy and you need precision.<br />
<br />
You need goals to help shape your plans and efforts as well. This way, you won’t end up losing
focus.
<br />
<h2>
Focus on user experience (UX)</h2>
Customer experience matters a lot. Leaving this in disarray will undo any marketing success your campaign may have generated.<br />
<br />
You are offering something to your audience. It is your responsibility to ensure their maximum satisfaction.<br />
<br />
Give them what they want and see how every other piece will fall <span style="mso-no-proof: yes;">into</span> place. Focus on building
relationships. Build a brand that resonates with your audience. Show your values and quality through your products and services. Ensure smooth and prompt communication.<br />
<br />
Overall, focus on creating an excellent and captivating experience, this is one of the most valuable online marketing tips you can ever
use.
<br />
<h2>
Leverage social media potential</h2>
Social media is one channel you can’t continue to ignore. It doesn’t matter whether you have to hire other people to manage this for you. There is a lot of potential here and it’s yours for the taking.<br />
<br />
The major ground for your online presence will be your social media pages and your business website. Right here, you can engage with your audience across every boundary.<br />
<br />
You’ll, however, strive to maintain value and quality of
your content on these platforms. Valuable and engaging contents will increase your exposure. If it is, however, the other way round, you’ll also have to bear the dire consequences.<br />
<br />
Think of Facebook, Instagram, Pinterest, Twitter, Snapchat and the likes. <a href="https://blog.wsiconnect.com/connect-social-media" target="_blank">The channels can help you maximize growth </a>if you’re committed and consistent enough.<br />
<br />
You can also consider influencer marketing, as well as Facebook ads, among other opportunities. The major point is; social media holds a great potential if properly utilized.
<br />
<h2>
SEO is a necessity </h2>
It’s not just a buzz or hype as few seem to see it. <a href="https://internetmarketingmadezy.blogspot.com/search/label/SEO">SEO</a> works and is a very affordable way to generate free organic traffic to your website. It’s no doubt one of the first online marketing tips any digital expert will want to give.<br />
<br />
While some SEO strategies have to do with optimizing your page and content for search algorithms, achieving success at Search Engine
Optimization also demands value.<br />
<br />
Your website should be properly designed for the best user experience. These include the layout, mobile optimization, as well as, fast
loading times among others.<br />
<br />
Google, as well as, the other search engines place great emphasis on user experience. It’s not enough to want to game the system. Focus as much energy on providing value to your audience.<br />
<br />
You may also want to hire an SEO expert for this part of your internet marketing plan. Some of these experts still offer their services at affordable rates. You stand to enjoy a great return on your investment if you are able to find a proven expert.<br />
<h2>
Consider video marketing</h2>
Videos, pictures, and multimedia contents seem to garner more attention when combined with text contents. This is why it became
necessary that we include this as a part of our valuable online marketing tips. It makes sense to support your contents with enough pictures and videos. Videos can also help you communicate better with your audience.<br />
<br />
Facebook Live, Snapchat Stories, Instagram Stories, and other video-focused social media strategies will play great roles. You should
endeavor to incorporate this into your digital marketing strategies at every
possible opportunity.
<br />
<h2>
Final Thoughts</h2>
As with any other thing in business and elsewhere, you’ll need to stay true to your goals by being focused and consistent.<br />
<br />
You should also track your performance to see what seems to work best for you. There’s no one-size-fits-all strategy out there. You’ll have
to stick to these rules if you want to make something out of your digital
marketing campaign.<br />
<br />
You can also outsource your digital marketing services to expert professionals. You’ll be better off with competent people at the helm of
affairs.<br />
<br />
We’ve discussed some of the most valuable <a href="https://blog.hubspot.com/marketing" target="_blank">online marketing tips</a> up here. These will no doubt help to make your internet marketing plan
successful. Lukehttp://www.blogger.com/profile/14798351480238544286noreply@blogger.com4San Francisco Bay Area, CA, USA37.8271784 -122.2913078000000334.6193554 -127.45488180000002 41.0350014 -117.12773380000003tag:blogger.com,1999:blog-5788650777036899884.post-83222331752703633352019-02-11T22:06:00.000-08:002019-08-01T21:52:36.116-07:005 Effective Digital Marketing Strategies & Tactics for Small Businesses<h2>
5 Effective Digital Marketing Strategies & Tactics for Small Businesses </h2>
<br />
Business in 2019 as taken a completely different outlook
from what it used to be some decades ago.
The business world is becoming increasingly competitive and
if you want to stay ahead, you can’t afford to get left behind.<br />
<br />
We’ll be discussing some of the best digital marketing
strategies for small businesses in today’s digital world. Truth is if your business will grow to make
long-term success, a major part of your marketing will have to be focused on
digital channels. <br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinzd2mi-ZkGZkpehmEKOux_bvlqWj5tBkOH3fK1FS2x48f6TOcT-3LeiwyuctKEHPWKBJQjYdmGDZLso5DONFofP-Ha9FKJYSf8Bl-8ZCK_cRd5NNQ1rtIuexfI2BDOYH8tawNmMpF0JAT/s1600/digital+marketing+101.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Digital Marketing - WSI Connect" border="0" data-original-height="600" data-original-width="900" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinzd2mi-ZkGZkpehmEKOux_bvlqWj5tBkOH3fK1FS2x48f6TOcT-3LeiwyuctKEHPWKBJQjYdmGDZLso5DONFofP-Ha9FKJYSf8Bl-8ZCK_cRd5NNQ1rtIuexfI2BDOYH8tawNmMpF0JAT/s400/digital+marketing+101.jpg" title="Digital Marketing - WSI Connect" width="400" /></a></div>
<br />
Talking of digital channels, there are just too many to
choose from. This can easily make you feel overwhelmed. But for the sake of simplicity,
we’ll pinpoint five of the best digital marketing tactics that will make the
most impact on your small business in 2019 and beyond.<br />
<h2>
Search Engine Optimization (SEO)
</h2>
Maybe you will agree, or maybe you won’t, but <a href="https://wsiconnect.com/your-challenges/seo-company/" target="_blank">SEO</a> is no
doubt one of the most popular digital marketing strategies. It basically
involves helping your website to rank atop search results making them visible
and accessible to a larger audience.<br />
<br />
SEO comprises basically of <a href="https://blog.wsiconnect.com/on-page-seo-techniques" target="_blank">On-page and Off-page SEO</a>. Both of these tactics requires a thorough knowledge of search engine’s algorithms to
rank websites and posts atop organic search results. It’s a cost-effective method for businesses with a tight
marketing and advertising budget. Search Engine Optimization gets you free
organic traffic. You can engage the service of experts to leverage this
potential. It definitely should be part of almost every serious internet
marketing plan.<br />
<h2>
Social Media Marketing (SMM)
</h2>
You won’t create an effective internet market plan without
enough emphasis and attention given to social media marketing. Like SEO, this
is another avenue to drive traffic to your small business.<br />
<br />
Social media channels are a great platform for you to engage
your loyal customers and to also generate new leads. It could also contribute
to shaping and improving your customer experience with better management and
interaction.<br />
<br />
Maintaining the value and uniqueness of your posts and
content will, however, be very important. If properly harnessed, social media
has a huge potential, which on its own, can make a huge difference in your small business.<br />
<h2>
Local Search Marketing
</h2>
If you aren’t already using <b>Google My Business</b>, you’re indirectly offering your competitors your
rightful share of the local markets. This is once again one of the best digital
marketing strategies for a small business.<br />
<br />
Local search marketing has garnered so much attention in
recent years. There’s a great value in this. Local businesses utilizing the
opportunities in here are way more visible and easily accessible to potential
customers in their locality.<br />
<br />
A lot of people are searching for businesses in their
neighborhoods. <a href="https://blog.wsiconnect.com/ultimate-guide-google-my-business" target="_blank">Utilizing Google My Business </a>will show up your business each
time someone searches the keywords on Google. <br />
<br />
Your business also gets listed on Google Maps and this can be
an avenue to let the world know how excellent your services or products are.
Other channels like Yelp and social media also plays a role in this. <br />
<h2>
Search Engine Marketing (SEM)
</h2>
While <a href="https://moz.com/blog/optimizing-for-searcher-intent-explained-in-7-visuals" rel="nofollow" target="_blank">SEO</a> hopes to get you on top of SERPs (Search Engine
Results Pages) by carefully tweaking your content and optimizing your web pages
for organic traffic, SEM, on the other hand,
takes a different approach. You most likely would have seen some of those highly-ranked
results on SERPs with discreet “Ad” signs beside them, these are paid ads. To incorporate this into your internet market plan as one of
your digital marketing strategies, you’ll no doubt need an expert. SEM strategies include Google Adwords, search/display Ads,
Facebook Ads, etc.<br />
<br />
Some of these channels will allow you to narrow your audience using some demographic
information. You can also track your performance with analytics, something that
is very important for every digital or internet marketing plan.
<br />
<h2>
Email Marketing
</h2>
Email marketing is often overlooked by most entrepreneurs
whereas it holds a great deal of potential. The tool can help your business generate more leads, and
ultimately increase sales and conversions. But you need to do it right. It’s
basically free unless you’ll be outsourcing the job to an expert. <br />
<br />
You can easily integrate email marketing into most of your
other digital marketing strategies. You can incorporate social share icons into
your emails as well as a referral reward
system. If you’re able to craft highly compelling email contents,
email marketing can help you generate more leads and also shorten your sales
cycle.<br />
<h2>
Final thoughts
</h2>
The world and everything we do is becoming more digital with
each passing day. At the moment, there are enough internet marketing ideas and
digital marketing tactics to keep you continuously preoccupied.<br />
<br />
If you’re interested in giving your small business a digital
boost, a combination of some or all of these digital marketing strategies will
be more than enough to get you started.Lukehttp://www.blogger.com/profile/14798351480238544286noreply@blogger.com60California, USA36.778261 -119.4179323999999823.886426 -140.07222939999997 49.670096 -98.763635399999984