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Web Design Trends

Web design trends - Snapdragon

As you evaluate your business' digital presence in 2020, it pays to take a look at the web design trends that will be dominating the web this year. Finding trends that balance between aesthetics and functionality will set you up for high conversion rates and improved user engagements. So, what's new in Squarespace web design this year? Which areas do you need to tweak your website to keep up with the demands and trends in the digital space? This year, you can expect to see web designers embracing the visual side of graphic design and combining it with the high-tech side of evolving tech. With this in mind, here are the top five web design trends that you should look out for in 2020!

1. Minimalist Web Design

Minimalism in web design refers to the strategy of simplifying interfaces by removing elements or content that doesn't enhance user experience. This trend has been around for a few years now, and it's here to stay. A minimalist web design approach features the following elements:

  • A limited or monochromatic color palette 
  • Limited features and components on a webpage 
  • Maximum negative space or white space 
  • Use of grid layouts to organize content 
  • Large and vivid photography 
  • Dramatic typography 

Minimalism doesn't mean you can't use color or add elements to webpages -- it only aims at ensuring your pages aren't cluttered with irrelevant content that causes visual stress. With mobile traffic accounting for over 58% of the total web traffic, there is an increasing need to design websites with less clutter as they are more appealing to mobile users

2. Dark Mode

Dark mode was a widely used trend in 2019, and Google introduced it on most of its applications, such as Chrome and YouTube. As more app developers incorporate the dark UI feature into their designs, web developers are not being left behind. In 2020, we expect to see more websites incorporating the dark mode into their design. Squarespace web design experts can include an in-built feature that allows users to switch between light and dark modes when visiting websites. The dark UI feature reduces eyestrain, eliminates distracting whitespace on some pages, and enhances focus. It also helps extend battery usage, an appealing feature for smartphone users.

3. 3D Graphics in Web Design

As aforementioned, web designers have, for the past few years, began to play around with the visual side of design. One of the recent trends that are here to stay is the use of 3D graphics in web design. While Squarespace web design experts are not saying goodbye to flat graphics, you can expect to see a mix of flat and 3D graphics in landing pages and webpages across the digital space. 3D graphics are known to be more visually striking, inspiring, and engaging than 2D graphics. Their ability to create the feeling of a visual presence makes it easy for users to interact with them, and this enhances engagement and increases conversions.

4. Diverse Typography

Lowercase fonts and sans-serif typefaces have been around for years. In fact, they have been normalized as the ideal fonts for webpages. However, in the recent past, designers have been getting bolder with fonts. In 2020, expect to see more diverse typography. Websites are starting to move away from the conventional serifs in "normal" font sizes to more daring font types and sizes. Pairing minimalist design with large typography is the in-thing in 2020. Prepare to see larger-than-life typography that you can read from across the room and font types you never though usable on a webpage. This trend aims at creating a dramatic contrast that enhances the focus around specific elements on the webpage to increase engagement.

5. Voice Interaction

Voice assistants such as Alexa and Siri have dominated mobile searches over the last few years. In fact, according to research, voice search will account for more than 50% of all web searches in 2020. This is not to say that you should develop your own voice assistant for your site. However, you can optimize the website for voice searches! Here are a few tips on how to make this happen and stay ahead of this trend: Use conversational and easy-to-understand language for your content Include long-tail keywords in your SEO strategy Organize your webpages so search engine bots can easily interpret them Use both short and long-form content Finally, optimize your website for mobile users and pay attention to page speed. Doing this will position your content on the first page of search engine results from voice searches. These are some of the top web design trends you should expect in 2020. As you gear up for these changes, talk to a Squarespace web design expert for professional input and design services.

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