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5 Effective Digital Marketing Strategies & Tactics for Small Businesses

5 Effective Digital Marketing Strategies & Tactics for Small Businesses 

Business in 2019 as taken a completely different outlook from what it used to be some decades ago. The business world is becoming increasingly competitive and if you want to stay ahead, you can’t afford to get left behind.

We’ll be discussing some of the best digital marketing strategies for small businesses in today’s digital world. Truth is if your business will grow to make long-term success, a major part of your marketing will have to be focused on digital channels.
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Talking of digital channels, there are just too many to choose from. This can easily make you feel overwhelmed. But for the sake of simplicity, we’ll pinpoint five of the best digital marketing tactics that will make the most impact on your small business in 2019 and beyond.

Search Engine Optimization (SEO)

Maybe you will agree, or maybe you won’t, but SEO is no doubt one of the most popular digital marketing strategies. It basically involves helping your website to rank atop search results making them visible and accessible to a larger audience.

SEO comprises basically of On-page and Off-page SEO. Both of these tactics requires a thorough knowledge of search engine’s algorithms to rank websites and posts atop organic search results. It’s a cost-effective method for businesses with a tight marketing and advertising budget. Search Engine Optimization gets you free organic traffic. You can engage the service of experts to leverage this potential. It definitely should be part of almost every serious internet marketing plan.

Social Media Marketing (SMM)

You won’t create an effective internet market plan without enough emphasis and attention given to social media marketing. Like SEO, this is another avenue to drive traffic to your small business.

Social media channels are a great platform for you to engage your loyal customers and to also generate new leads. It could also contribute to shaping and improving your customer experience with better management and interaction.

Maintaining the value and uniqueness of your posts and content will, however, be very important. If properly harnessed, social media has a huge potential, which on its own, can make a huge difference in your small business.

Local Search Marketing

If you aren’t already using Google My Business, you’re indirectly offering your competitors your rightful share of the local markets. This is once again one of the best digital marketing strategies for a small business.

Local search marketing has garnered so much attention in recent years. There’s a great value in this. Local businesses utilizing the opportunities in here are way more visible and easily accessible to potential customers in their locality.

A lot of people are searching for businesses in their neighborhoods. Utilizing Google My Business will show up your business each time someone searches the keywords on Google.

Your business also gets listed on Google Maps and this can be an avenue to let the world know how excellent your services or products are. Other channels like Yelp and social media also plays a role in this.

Search Engine Marketing (SEM)

While SEO hopes to get you on top of SERPs (Search Engine Results Pages) by carefully tweaking your content and optimizing your web pages for organic traffic, SEM, on the other hand, takes a different approach. You most likely would have seen some of those highly-ranked results on SERPs with discreet “Ad” signs beside them, these are paid ads. To incorporate this into your internet market plan as one of your digital marketing strategies, you’ll no doubt need an expert. SEM strategies include Google Adwords, search/display Ads, Facebook Ads, etc.

Some of these channels will allow you to narrow your audience using some demographic information. You can also track your performance with analytics, something that is very important for every digital or internet marketing plan.

Email Marketing

Email marketing is often overlooked by most entrepreneurs whereas it holds a great deal of potential. The tool can help your business generate more leads, and ultimately increase sales and conversions. But you need to do it right. It’s basically free unless you’ll be outsourcing the job to an expert.

You can easily integrate email marketing into most of your other digital marketing strategies. You can incorporate social share icons into your emails as well as a referral reward system. If you’re able to craft highly compelling email contents, email marketing can help you generate more leads and also shorten your sales cycle.

Final thoughts

The world and everything we do is becoming more digital with each passing day. At the moment, there are enough internet marketing ideas and digital marketing tactics to keep you continuously preoccupied.

If you’re interested in giving your small business a digital boost, a combination of some or all of these digital marketing strategies will be more than enough to get you started.


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