The cost of designing a small business website can be anything between $2,000 and $9,000, according to research. The price can go as high as over $35,000 for corporate websites and $50,000 for e-commerce sites. Now, if you are going to spend thousands of dollars on redesigning your website, you should do it right!
Before you find a
Joomla web design expert for redesign services, it's essential to consider your budget and what to include in it. Working with a budget is useful for these two reasons:
- It helps you come up with a realistic project based on your financial capabilities
- It enables you to decide what to add and remove from your web design package
A crucial part of planning is determining what to include in your web design budget. Whether you're trying to save costs or not, there are a few things that you cannot afford to skimp on when redesigning your site. With this in mind, here are the top things to consider in your website redesign budget!
1. Design and User Experience
One of the major reasons you may want to redesign your website is because it is old. An old and outdated design can drive customers away from your site and cause a dip in conversions. Thus, the first thing to incorporate in your budget is the web design.
Today, choosing a design for your website is not just about getting something that's visually attractive. It's about enhancing the user experience, improving navigation, and creating an inclusive site that caters to the needs of all your customers. It's also about choosing colors, font, and text that make your website appealing and readable by the target audience.
Thus, account for a new website design if your current one is outdated.
Joomla web design experts can create a beautiful and functional site that will improve user experience and meet your business marketing goals.
2. Site Responsiveness and SEO
As you redesign your website, think about responsiveness and SEO. According to research,
over 4 billion online users access the internet through their mobile phones. Gone are the days when sites were designed for desktop computers only. Today, you need a mobile version of your website to attract traffic.
If your current website isn't responsive, incorporate this into your budget. The designers should build a mobile-friendly site that caters to the needs of desktop, smartphone, and tablet users.
Note that mobile responsiveness and SEO go hand-in-hand. If your site isn't mobile-friendly, it won't rank top on search engines. Thus, have SEO in mind when designing. Your designer should consider other design elements such as layout, navigation, image and video optimization, and site speed. These also determine whether your site is optimized for search engines. You can also consider an
SEO Company that specializes in optimization of your site.
3. Functionality and Integrations
Another critical thing to consider in your web redesign budget is the functionality of your website. Does the current design meet your needs? If not, what can you do to improve its functionality? Also, think about the integrations you need to enhance the website and boost customer service.
For example, do you want customers to register on your site for consultation or services? If so, do you have a registration form integrated into the website? Would you like a forum on the site where clients can interact?
Integrations are not just about the customer. Third-party tools like analytics, email marketing, social media tools, and content management systems can go a long way in improving your marketing and content goals. If you have a CRM system or e-commerce store for your business, you may also want to integrate it into your website.
4. Digital Marketing
Do you want to use digital marketing strategies for your business? If so, you need to consider them when redesigning your website. Digital marketing requires linking of your website with your social media platforms. This way, you can direct clients from social media to your site and vice versa.
For your marketing efforts to bear fruits, you need to do more than just connecting your website to your social platforms. You also need to create fresh content to attract traffic and engage your audience. When redesigning your website, think about how your web design aligns with your marketing goals and make the necessary changes.
5. Website Maintenance
Finally, you don't want to forget about website maintenance. The annual cost of maintaining a simple business website with 8 to 16 webpages can be around $400 to $1,200. Thus, you need to budget for this as well to avoid financial constraints down the road.
Website maintenance includes paying for software subscriptions, testing responsiveness with new devices, upgrading and updating your CMS, and even tweaking some of your pages. If your business is ever-growing, you also need to expand its hosting capabilities, and this will cost money.
Ready to Budget for Your Website Redesign?
Redesigning a website is more than changing the style and colors. It should involve giving your entire website an overhaul to ensure it stays up-to-date with SEO trends, enhances customer experience, and remains functional. It also entails accounting for site maintenance to cater to changes and developments. Have these things in mind as you redesign your website to ensure you get the best value from the project.
